Jillian Michaels: Maximise Your Life content marketing

Here's a nice little content marketing piece that's been produced in support of Jillian Michaels' (America's leading health and wellness expert) forthcoming Maximise Your Life Australian tour.

Michaels has been issuing weekly challenges to those attending her forthcoming tour - ranging from simple health checks through to cultivating your passions - to help ticketholders prepare for her shows.

Each video has generated a two-way conversation between Michaels and her tribe: Michaels issues the challenge, her Facebook community reports their results, then Michaels adds a further level of engagement, checking back in to see how they're progressing.

Michaels is offering a level of sincerity and commitment to her community that's rarely seen these days - and it's working for her.

You can view each of the challenges on Jillian Michaels' Facebook page.

Declaration of interest: Jillian Michaels is my spirit animal.

Beyoncé & Nicki Minaj: the feminist icons we desperately need

Image: Vevo

Image: Vevo

Spurning the industry focused on turning icons against each other, two of our strongest feminist figures - Beyoncé & Nicki Minaj - teamed up to perform their 'Flawless' remix at the On The Run Tour in Paris.

In a society that's set on tearing women down and turning them against each other, it's refreshing to see those with the ability to initiate change, standing up to do so.  Beyoncé & Nicki Minaj fit that bill perfectly, proving that the greatest power is oft born from collaboration, rather than competition.

'Flawless' samples Chimamanda Ngozi Adichie's infamous TEDx Talk We Should All Be Feminists - fitting soundtrack for the Beyoncé/Minaj double bill.

Extra reading: Nicki Minaj’s Feminism Isn’t About Your Comfort Zone: On “Anaconda” and Respectability Politics

The Veronicas: back with a vengeance

World conquering, Brisbane duo The Veronicas sure know how to make an entrance.

After locking themselves away for a few years to record their third album, The Veronicas announced their time of rebirth via a visually rich and aurally inspiring teaser video.

Dark, ominous and intriguing, the video had two clear objectives: create anticipation amongst dedicated fans and grab the world's attention. They comprehensively achieved both.