Here's a nice little content marketing piece that's been produced in support of Jillian Michaels' (America's leading health and wellness expert) forthcoming Maximise Your Life Australian tour.
Michaels has been issuing weekly challenges to those attending her forthcoming tour - ranging from simple health checks through to cultivating your passions - to help ticketholders prepare for her shows.
Each video has generated a two-way conversation between Michaels and her tribe: Michaels issues the challenge, her Facebook community reports their results, then Michaels adds a further level of engagement, checking back in to see how they're progressing.
Michaels is offering a level of sincerity and commitment to her community that's rarely seen these days - and it's working for her.
You can view each of the challenges on Jillian Michaels' Facebook page.
Declaration of interest: Jillian Michaels is my spirit animal.